SEO solid strategy in global downturn

Australian SEO Firm puts money where mouth is to prove search engine optimisation works despite global downturn. Melbourne, Australia: Saturday, July 11th, 2009:

 

Leading Australia search engine optimisation firm – PageOneRankings.com.au have expanded their successful link building and SEO services to now include a portfolio of over 40 top Australian and New Zealand companies despite the bleak global economy.

Offering an initial free SEO Audit, PageOneRankings have successfully been achieving 1000′s of high rankings for over 8 years on their own network and are working with some of the biggest companies in Australia and New Zealand to increase their natural or ‘organic’ search engine rankings.

Powered by a very strong team of seasoned developers and programmers located in the University town of Cagayan De Oro, Philippines, the firm have shown that even when advertising budgets get slashed, utilising solid search engine tactics can not only maintain bottom lines but increase profitability.

Simon Healy, Managing Director of PageOneRankings.com.au “There are plenty of SEO firms out there offering top search engine results with no proof to back up their claims.

Firstly we publish hundreds of our 1st page search engine results for highly competitive keywords and phrases every month on our site.

Secondly we publish what our team specifically do to achieve first page rankings on the major search engines like Google, Yahoo and MSN. Thirdly we have our own highly successful sites our customers can view”

Mr Healy went on to summarise what makes SEO more attractive in a bleak market “The most common explanations we are hearing from our clients why they are turning to natural search engine optimisation include:

The Internet is now a proven tool for ROI when combined with solid SEO services.

 

With all Australian companies looking at the pathways leading to sales and income (the critical element when budgets are under scrutiny), the Internet simply outperforms other sales channels in terms of ROI or is perceived to be the area with the greatest potential for growth. In both cases, online marketing ie SEO, is the central focus.

Many firms are retooling their SEO strategies.

 

In a downturn many companies utilise these cycles to rework their operations in innovative ways in order to retain profitability and indeed to survive. Correspondingly we have seen an increase in website redesigns and SEO.    Marketing managers go through painful but necessary brainstorming cycles in downturns and are asking themselves how they can get new customers for less cost?, what other marketing channels offer good returns on investment?, how can we utilise the web more effectively to increase our sales opportunities?” with this happening  SEO is coming up near the top of the list as a ‘must do’ area of sales and marketing plans.

PPC is getting cut throat.

 

Whilst paid search (PPC) continues to increase many firms are evaluating their expenditures in this area critically. There are a number of factors to take into consideration including the sheer competitiveness and spiraling costs of pay per click marketing. Marketing managers are asking why they are spending so much on PPC when 75% of the traffic is coming to us organically?

SEO is becoming mainstream more than ever before.

 

With the big search engines like Google,  Microsoft and Yahoo releasing their own SEO guides and are actively providing lots of information regarding the correct way to optimise websites, the SEO sector has become very competitive. This has in turn caused many of the naysayers of SEO to lose a little of their negativity regarding SEO. Solid evidence that SEO works beats wishful thinking particularly in a down market.

Web analytics.

 

Companies are finally reviewing their web analytics in a much more comprehensive manner. When recession hits chaos and panic can set in. Marketing managers start to look at all their sales channels and see where the money is coming from. Not surprisingly they are finding that the search engines are playing a major role in sales and referrals due to their pinpoint targeting and ability to comprehensively track customers from search to orders.

PageOneRankings.com.au  own in-house portals such as StudyInAustralia.com, CashAdvance.com.au, OzFreeOnline.com, BoracayBeachrealEstate.com, PsychicGuild.com,  and NationalVisas.com.au have received over 10,000,000 visitors each year and have 1000′s of 1st page search placements. They have taken this knowledge and applied it to their clients sites with great success.

Audited by Neilsons Media Research, they serve both small and large Australian companies with custom search engine optimization solutions that are affordable for every budget. They provide search engine optimization SEO, search engine marketing (SEM), pay per click bid management (PPC)and website marketing. Their major pitch is naturally their front page rankings guarantee. Not something a lot of SEO firms offer these days.

PageOneRankings.com.au is committed to providing transparency in the search engine marketplace with published results instead of smoke and mirrors typical of the industry. Build your business by increasing your search engine optimization and online rankings. PageOneRankings.com.au really put their money where their mouth is offering everything from published front page rankings, free SEO Audits,  free 3 day trials of their SEO services and importantly guaranteed results.

Whether you are a small business owner just starting out or a large corporation, PageOneRankings.com.au can show you how you can increase your company’s online exposure and revenues.

For high rankings, more traffic, increased sales and 1st class SEO visit www.PageOneRankings.com.au

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