How Google +1 affects your site rankings

Google+1 – How valuable is it to rankings.

 

Nowadays, it seems that a lot of people are asking whether Google +1 is worth having or not, and if it can provide any help for their businesses. If you are one of these people, the answer to this question is a resounding YES! Google themselves have confirmed that +1 clicks can affect the positions and ranks in search results. In relation to this, the next consideration would naturally be to ensure that Google does enlist your website. But before anything else, make should you have already installed the Google +1 button on your site.

Here is a short guide how:

 

Step 1: Place this tag in the web page head or just before the close body tag:

Step 2: Place the tag below to where you want your +1 button located.

You have to remember that this method will activate W3C validation, and while there is an alternative that passes W3C it only gives you less control over the output:

The steps above are for the standard Google +1 button. If you want to use another size on your pages, you may change size=”standard” to size=”tall” or any size you want to use.

For some of you who are unaware, the Google +1 button works in a similar way to the Facebook like button. But because it is directly used by Google, the +1 button also appears in search engine results. Once a visitor clicks the Google +1 button or “likes” the page, it will tell Google that the user likes the website and take note of the details. The more “real” or “genuine” the people who like your page are, the more likely that your site will rank higher in search results.

Never Attempt to Cheat Google +1 Clicks.

 

Because the promise of higher search rankings due to +1 button clicks is too good to be true, some people may start clicking their +1 buttons or telling their friends and family to do the same. While that might work for some time, it can damage your campaign in the long run.

Because you need a Google Plus account before you can click it, Google would be able to detect fairly easy which clicks come from false or unverified accounts. It will also detect other +1 buttons you have recently clicked, which would reveal your real plan.

You should remember that Google is after the quality of your clicks, not its quantity, which means asking everyone you know to click is not an advisable strategy. In addition, you may also want to stay away from sites and people who “sell” clicks because Google would have you detected eventually.

On the 8th of September, the Google +1 buttons have also managed their way toward some Android and iOS powered mobile devices. Aside from the “like” factor, the +1 button also supports sharing with Google. Another innovation they made was to include all the faces and names of the people who have clicked the button.

You can see all these faces and names once you hover the cursor on that specific +1 button. This also helps you and your website become more visible not only to Google, but other users as well. Because of the many benefits of the Google +1 button, web developers and companies have already embedded it to more than a million websites.

Do not get left behind.

 

As said earlier, the clicks of the Google +1 button would become a more significant factor in increasing your website’s ranks in the months and years to come. That is why you should not waste any more time and add this button to your website. And because a lot of sites are either unaware of it, or still unconvinced of its effects, you should use it to your advantage immediately.

The Google +1 button is a new determining factor in a website’s ranks and search result appearances. In case you want to know more information about this important development in the Internet marketing industry, you may contact us and talk with our e-marketing specialists and SEOs.

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