Anchor Links and SEO. Their Importance

Anchor links are a very important part of your Page Rank.

They serve several purposes and will improve your rank by using popular keywords. Here are a few points to get maximum benefit from them.

So what are anchor links? These are links based on one of your keywords or key phrases, which will be based on the keywords and phrases in your content page or article. This will replace the URL or just a command to “click here.”

How they help to raise your rank and traffic

Googlebots find these easy to follow and can gather information for your site easier with these kind of links. Plus they collect all anchor links in the database and Google will consider them as valuable assets or resources for your site. Also when you use good keywords for your anchor links you will get more searches and get a better position in Google.

An important thing to remember with anchor links is that they are part of the Google database and are contributing to your website’s assets. If you erase these links when you remove or change content you will be losing valuable data for your site in Google’s database. This can result in a decrease in Page Rank. The reason being that Google will consider you have lost links and valuable resources for their customers (your visitors).

How to preserve your Anchor links when changing or discarding content:

When you erase or change content it is important to keep these links with Google. There are a couple of simple ways you can do this:

  • Write new content around your old links keeping the original anchor links intact.
  • You can also modify content and still keep old links.

Using anchors links with your articles: When distributing articles it is important for you to use anchor links in your article and bio box. This will bring more visitors with the use of keywords and allow Googlebots to follow these links by means of the keywords or key phrases. This is especially important in your bio box as this is the link that most people will use.

Blogging with anchor links: when you make blogs always use anchor links. Again it will service the same purpose as those with the articles you are distributing.

When you exchange links with other sites you can also make use of these anchor links instead of using website URLs or commands to click here. This is for the same reasons as above and will help you accumulate better link popularity and Page Rank.

So remember that links are different and can be more effective when you do them right. Anchor links are very valuable as you can see. When you use them for all your articles and web pages you will encourage the Googlebots to crawl your site better and bring your anchor links back as valuable data for your site. So when you next have to use a link consider whether you should use an anchor link instead

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  • You should only engage SEO firms with credibility and critically, proof. We offer both.
  • Not on the 1st page of the search engines? You are losing 80% of your potential searchers.
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