Internet marketing glossary

  • Internet marketing terms:
  • Ad views (impressions): The number of times an ad banner is served up and viewed by visitors.
  • Affiliate – A website owner that earns a commission for referring clicks, leads, or sales to a merchant.
  • Affiliate marketing: A system of online advertising in which site A agrees to show ads from site B, and site A gets a % of any sales generated for site B. Popular among startups with very small marketing budgets.
  • Affiliate program: An system whereby a company pays you a percentage of the sale for every online customer they get though a link from your website to yours.
  • Anchor: A word, phrase, or graphic image, in hypertext, that is “clickable” and links to another site.
  • Applet: an application program written in Java that allows viewing of simple animations on web pages.
  • ASP: (application server provider) ; third-party vendors that develop and host Internet and intranet applications for customers, tailoring the applications to the customer’s business requirements and process.
  • Autoresponder: A computer program that automatically answers e-mail sent to it and can send follow up prewritten emails at scheduled intervals to prospects.
  • Bandwidth: How much information (text, images, video, sound) can be sent through a connection. Usually measured in bits per second.
  • Browser: an application used to view information from the Internet.
  • BBS (bulletin board system): Software that enables users to log into e-mail, Usenet, and chat groups.
  • Bidding: The auction of a placement of an online ad on the Search Engines.
  • Click-through: The action when a user clicks on a link.
  • Click-Through Rate (CTR): The % of impressions that result in a visitor clicking on a specific advertisement.
  • Conversion Rate: The percentage of clicks that result in a commissionable activity (sale or lead).
  • Cost per Click (CPC): The amount an advertiser pays for each click to an advertisement
  • Cost per lead (CPL): The price that an advertiser pays for each lead they receive.
  • Cost per Thousand (CPM): The cost per thousand impressions.
  • Cookie: A file on your computer that records information where you have been on the World Wide Web. The browser stores this information, which allows a site to remember the browser in future transactions or requests.
  • Domain: Part of the DNS (domain naming system) name that specific details about the host. A domain is the main subdivision of Internet addresses, the last three letters after the final dot
  • HTML (hypertext markup language ): the coding language used to make hypertext documents for use on the Web.
  • ISP (Internet service provider): A business that provides access to the Internet.
  • Lead: Information generated by an online form. May include contact info and detailed information about a visitor.
  • Lead Generation: Using marketing tools and/or advertising techniques in order to acquire leads.
  • Metatags: Used to identify the creator of a Web page, what HTML specifications the page follows and the keywords and description of the page.
  • Natural Search: Synonym for Organic Search. Traffic or search results that are a product of a Search Engine’s algorithm, as opposed to paid advertisements.
  • Opt in: To agree to receive promotional e-mails when registering on a particular website from the site owner and other companies to whom he or she may rent your e-mail address to.
  • Opt out: To request that an e-list owner take your name off of the list or at least make sure you are not sent any promotional e-mails.
  • Organic Search: same as above
  • Paid Ads: The Search Engine results that are paid to be placed when a keyword is searched.
  • PDF (portable document format) ; Word processing software, business applications lie the originals. Must have Adobe Acrobat Reader to view.
  • Pay per Click (PPC): Where advertisers pay a given amount each click of their advertisement.
  • Search Engine Optimization (SEO): Optimising a website so it ranks the website high in search results.
  • Search Engine Results Page (SERP): The website listings that appear via a Search Engine search
  • Splash page: A bridge between a banner advertisement and an advertiser’s website that provides product information and hotlinks.
  • Unique users: The total number of different users, or different computer terminals, that have visited a website.
  • URL (uniform resource locator): An HTTP address used by the World Wide Web to specify a certain site.
  • Viral marketing: any advertising that propagates itself. When Hotmail users send e-mail, they unwittingly infect the recipient with the tagline at the bottom of the message.
  • World Wide Web (WWW or Web): The Web computer users to access information across systems around the world using URLs to identify files and systems, and hypertext links to move between files on the same or different systems. The Web is a client/server information system that supports the retrieval of data in the form a text, graphics, and multimedia in a uniform HTML format.

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