What is Page Rank?

PageRank™ is the engine of Google’s search engine technology. It was developed by founders Larry Page and Sergey Brin at Stanford University. The name PageRank is a trademark of Google. The PageRank process has been patented, but the patent is not assigned to Google. It remains the property of Stanford University.

How does PageRank work

Well, the “official” Google website description is: “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves ‘important’ weigh more heavily and help to make other pages ‘important’”.

“Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.”

This tends to explain why Google searches yield much better results than most other search engines. But, Google admits that there are other variables at work, in addition to PageRank, when determining the relevance of a page.

Ranking criteria typically fall into three categories: Link Popularity, On-Page Characteristics, and Content Analysis. Several search engines use link popularity to some extent. Google’s PageRank is the original form and remains its purest example. On-page characteristics include, but are not limited to, such things as font size, headings, word frequency, and domain name. Content analysis usually involves the search results being grouped into categories that allow the user to drill down for more specific results. Each method is not without merit. Search engines use some combination of the first two; some use on-page characteristics alone, and some even combine all three methods.

What do I need to do to see a page’s PageRank Score?

You need to have the PageRank Toolbar installed on your computer. Then when you visit a website the score shows up as a green bar on the PageRank toolbar. If you hover over the bar it will tell you the site’s score.

How do I get the PageRank Toolbar?

That’s simple! Download the PageRank Toolbar at http://toolbar.google.com. You can choose to download the advanced features if you wish. Just a note about the advanced features, it allows Google to keep track of the pages you visit. If this is more information than you want Google to have then don’t download the advanced features. You can read more articles on PageRank if you want to know more about link importance, how to improve your PageRank, and more, on the internet. Good luck with your PageRank.

Why publishing your articles online makes good sense.

Each time your article is published on a directory or website you receive a link back to your site. It is possible to gain literally 100′s of links in this way. These are not reciprocal links but one way links which are much more valuable when it comes to search engine ranking. Having high quality articles on your site also helps generate new traffic to your website. We can offer you a custom, well written article for only US$25 each with our “fast and professional” article writing service.

Your article has the potential of earning 100′s or even 1000′s of dollars and only costs you US$25 which is our fee for writing a standard article of between 500-600 words. For other sizes and larger jobs contact us for a quote and we will give you a custom price.

Where Did PageRank Come From?

In 1995, Stanford University grad students Larry Page and Sergey Brin had been playing around with a particular ranking algorithm.

With the assistance of Craig Silverstein, they wrote and presented a paper titled The Anatomy of a Large-Scale Hypertextual Web Search Engine at a World Wide Web conference. With Stanford as the assignee and Larry Page as the inventor, a patent was filed on January 9, 1998. By the time it was finally granted in 2001, the algorithm was known as “PageRank”. Shortly after, Page and Brin founded Google Inc., the company behind the Google search engine, which still has PageRank as a key element, and Google was handling 150 million search queries per day.

They were the first to popularize what is known as “link popularity”.

Using the logic that if many websites link to a particular page or site then that site must be very popular. Therefore, more incoming links to a site or page should make it rank higher.

Founders Page and Brin saw the challenges associated with information retrieval on the World Wide Web. They knew that the sheer size and diversity of the web at the time could be daunting to inexperienced users. Believing that web pages that were important or popular should come up first in the search engine rankings, their goal was to devise a way to measure the relative importance of web pages.

They proposed PageRank, a method for computing a ranking for every web page based on the graph of the web. PageRank has applications in search, browsing, and track estimation. They took advantage of the link structure of the Web to produce a global “importance” ranking of every web page. This ranking, called PageRank, helps search engines and users quickly make sense of the vast heterogeneity of the World Wide Web.

According to Google:

“PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves ‘important’ weigh more heavily and help to make other pages ‘important’”.

“Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.” That is briefly how PageRank came about. You can read the entire paper written by Page, Brin, and Silverstein on the internet.

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