Search engine marketing (SEM)
Search Engine Marketing
Search Engine Marketing (SEM) involves utilizing a combination of site submissions and paid search engine listings to help ensure your site reaches your customers who are using search engines to make buying decisions.
Search Engine Optimization (SEO) is the method of increasing your site’s visibility in the search engines for the most important keywords and phrases that are relevant to your firm.
Keyword research and development involves writing search engine friendly copy, content, articles, meta tag optimization, linking strategy and implementation, website submission and analyzing results.
What are Pay Per Click & Pay For Inclusion programs?
Pay-per-click (PPC) involves paying for your website to have a prominent position on the relevant search results page of a specific search engine. For each visitor that clicks on your link you are charged a specific fee or Pay-Per-Click rate. With PPC you only pay for the actual results.
Pay-for-inclusions (PFI) involves paying to get your site listed on a certain search engine. It doesn’t guarantee high rankings. You still need optimzation to get high rankings. PFI gives you an opportunity to gain a top position but without a good SEO strategy, it’s effectiveness is limited.
The benefits of search engine marketing & search engine optimization
Search Engines outperform all other forms of media in driving visitors to sites. Over 85% of web users state that search engines are the primary method to find specific sites.
Traffic from search engines is the most valuable kind of traffic as it is comprised of qualified visitors actively looking for a product, service or solution.
Why you need search engine marketing?
- Search engines work for you non-stop, 24/7.
- Over 90% of users don’t look past the first page of results.
- 30% of users believe companies found in top results are a major firm.
- SEM raises your online profile and builds brand awareness.
- SEM proven to yield the highest ROI in terms of getting more traffic.
About our SEO services
- You should only engage SEO firms with credibility and critically, proof. We offer both.
- Not on the 1st page of the search engines? You are losing 80% of your potential searchers.
- Work with a team that engages the top media research company to analyse our own sites.
- You need 1st page and position 1 results. We'll help you get there.
- We use the same team and methods as we do on our own large network of sites.
- We specialize in SEO, link building and local search marketing.
- We have over 1000 online marketing campaigns deployed over the last 10 years.
- We have a solid reputation with Testimonials and an excellent international portfolio.
- We additionally offer international outsourcing services via OutsourcingTo.uS.
- Our rates are very affordable as we have an offshore team in Manila.
