Get your college or university site on the 1st page of the search engines for your top keywords in under 3 months.

Search engine marketing services for Australian colleges and universities. Our team has over 10 years experience in search engine marketing and have worked for 100′s of institutions worldwide. Let us help you get front page rankings!

We can offer you highly skilled search engine optimisation on your education website to ensure you rank on the front page of the search engines for your most important keywords. View a few of our first page rankings here and see just some of the education clients our team have worked with here

Expert SEO advice and service for your institution: When you work with PageOneRankings you have the comfort of knowing your working with industry experts. Simon Healy, the Managing Director, has worked in the marketing sector of international education for over 10 years and has developed student recruitment solutions for more than 500 education institutions during that time.

Simon was the founder of one of the web’s leading study abroad sites – HyperStudy.com which he created in 1998 as well as the Managing Partner of EdMedia until 2006. The HyperStudy site grew to service more than 200 universities and colleges in 15 countries around the world. Simon has exited these firms in 2006 to work on other opportunities such as OutsourcingTo.uS (Outsourcing), PageOneRankings.com.au (Search Engine Optimisation),AdwordsForEducation.com (Paid Search Marketing – Google AdWords and PPC) and HigherEdMarketing.com.au(Domain leasing and advertising on some of the web’s leading web address such as www.StudyInAustralia.com)

Google and the “Recruitment 2.0” revolution

There’s been a total change in the way that students learn about study opportunities which requires a revolutionary shift in the way colleges communicate with these prospective students. Many people in the education industry are now calling this the era of “Recruitment 2.0″

“Recruitment 2.0″ is where institutions engage prospective students for 1-3 years prior to actual enrolment. These students want colleges and universities to engage with them not market to them. And its not just the students, their parents need to be involved in the research and decision making process as well. By using today’s technologies to communicate with the millennial generation you increase your enrolment opportunities. These students love to use social networks (myspace, xango, facebook), google search and youtube etc, blogs, podcasts, personalized email, sms (text messaging) and instant messaging (IM) so you need to be using them as well.

Institutions that rely on traditional marketing methods such as student fairs, education agents,hard copy publications and other one way communication channels will find themselves behind the competition.

Understanding Google Search Results

The search results that Google provides are broken into two categories. 1) Organic search results and 2) Paid (sponsored) search results. The natural search results are shown on the main section of the Google search results page and the paid search results are shown under the Sponsored Links sections on the very top of the page and on the right hand column.

PageOneRankings can help get you on the front page of Google, Yahoo and MSN for both natural and paid results.

We specialise in organic search engine rankings and also paid search placement and can get your institution front page results in the big three search engines. Being on the front page means you will recruit more students.

Education Pricing – Limited Offer

Our normal recommended retail pricing	AUD $2995
Special pricing for Universities and Colleges	AUD $1995
Hours of work completed by your Australian project manager	10 Hours PM
Hours of work completed by your SEO Manager in the Philippines	160 Hrs PM
The duration of optimisation	Monthly
Detailed site analysis
Site and institution objectives overview
Site structure analysis
Checking keyword relevancy and density sitewide
Analysis of internal links, broken links sitewide
Search Engine Status Analysis
Google, Yahoo and MSN number of indexed pages
Checking link popularity in major Search Engines
Search engine saturation analysis for all keywords
On-Site Optimization and Metadata
Creation of targeted and optimised meta tags sitewide incl ALT tags
Keywords researched that are relevant to your institution	150
Pages optimized with each page having 2 Major keywords/phrases	150
Creation of new Blog using WordPress (includes writing 5 Posts)	10
Creation of both Google XML and HTML Site maps
Off-Site Optimization & Linking*
Targeted Directory submissions (monthly)	(1,000+)
Targeted Forum submissions (monthly)	(1,000+)
Targeted Blog submissions (monthly)	(750+)
Targeted Article submissions (monthly)	(150+)
Targeted Online groups submissions (monthly)	(1000+)
Targeted Classified Ads submissions (monthly)	(1000+)
Targeted Press release submissions (monthly)	(150+)
Major Search engine submissions (once only)	(25+)
Guaranteed one way links (monthly)	(250+)
Total submissions per month	(5,000+)

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